I don’t know much about milking cows, but I do know this: You can’t milk a cow by sending it a letter. If this seems preposterously elementary and painfully obvious, you’re right! But to how many prospective donors have you invited philanthropic support by letter (or email) only? The annual fund is reliant upon direct … Continue reading The Truth About Milking Cows
Category: Major Gifts
Like Buying Stock
“Charitable giving ought to be like any ordinary investment in that you buy the whole company. When you buy 100 shares of McDonald's you can't specify that you want to invest only in the french fries. Ditto when giving $100 to a good cause.” One way Gonser Gerber serves clients is by helping maximize a … Continue reading Like Buying Stock
5 Approaches for Securing a Virtual Meeting
Whether you believe virtual meetings are a fad borne out of the necessity or a trend here to stay, there’s one thing we can likely all agree on: Virtual meetings with donors and prospects must occur in the short-term to keep our Advancement work moving forward. Previously, I suggested virtual meetings are here to stay, … Continue reading 5 Approaches for Securing a Virtual Meeting
The Way of the Horse?
Given time and retrospection, this quote has been rendered ludicrous and laughable. But when uttered more than 100 years ago, it represented a sentiment of the times. Which got me to wondering: What is our horse-is-here-to-stay reality? How about in-person meetings? We know that when done well, our work is relational, not transactional. And forming … Continue reading The Way of the Horse?
The Best Thing You Do Today
What’s one thing you can do today, and every day, for the rest of this third month in our “new normal,” that will improve your fundraising the most in the long run? Check in. Put it on your to-do list. Set a recurrence for “daily” through May 31. As Advancement professionals, we know that our … Continue reading The Best Thing You Do Today