The Truth About Milking Cows

I don’t know much about milking cows, but I do know this: You can’t milk a cow by sending it a letter. If this seems preposterously elementary and painfully obvious, you’re right! But to how many prospective donors have you invited philanthropic support by letter (or email) only? The annual fund is reliant upon direct … Continue reading The Truth About Milking Cows

Like Buying Stock

“Charitable giving ought to be like any ordinary investment in that you buy the whole company.  When you buy 100 shares of McDonald's you can't specify that you want to invest only in the french fries. Ditto when giving $100 to a good cause.” One way Gonser Gerber serves clients is by helping maximize a … Continue reading Like Buying Stock